Please visit our new site!

Series index

The Waterstone's Challenge

A two-part experiment in book marketing

Jennifer Rohn

  • The Waterstone's Challenge

    LabLit asked a major bookseller to consider profiling "Lab Lit" novels as an experiment in selling a new "genre" – and they were up for it!

  • The Waterstone’s Challenge, Part Two

    Can consumers be enticed to buy ‘lab lit’ fiction? All is revealed!