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Series index
The Waterstone's Challenge
A two-part experiment in book marketing
www.lablit.com/series/14
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The Waterstone's Challenge
LabLit asked a major bookseller to consider profiling "Lab Lit" novels as an experiment in selling a new "genre" – and they were up for it!
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The Waterstone’s Challenge, Part Two
Can consumers be enticed to buy ‘lab lit’ fiction? All is revealed!